Chance Brand

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Blog posts September 2017

Marx Bros v. Warner Bros — An Amusing Lesson in the Dangers of Trademark Bullying

A few months ago, the Journal of the Missouri Bar published a superb article by my colleague Drey Cooley, the title of which captures its essence: “Avoid Becoming a Trademark Bully: The Art of Writing Cease and Desist Letters.”

As Drey explains, an over-the-top demand letter, especially whe…

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Designing Websites with Sales In Mind

By: Stephen Wright

One of the very first decisions we make as internet marketers inovolves the critical choices in designing websites. We each have differing opinions and viewpoints of just what our site should look like. More often than not, these decisions are based on personal opinions or sele…

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